Follow the evidence
Client
Novo Nordisk
Problem
Cardiovascular disease (CVD) is the world’s leading cause of death. While cholesterol and hypertension are widely recognised and treated, inflammation remains an overlooked contributor, creating a critical gap in how patients are assessed and managed.
Solution
Follow the evidence campaign reframed inflammation as a key suspect in CVD through a detective-style narrative. We created a series of police-inspired evidence materials to build a cohesive case, using macro photography and a recurring red thread to connect clues.
The campaign extended into an interactive ESC Congress experience, where visitors uncovered insights through hands-on investigation. I supported the art direction and production across all assets, helping bring the concept to life and drive a shift in how inflammation is understood and treated.
