A bold and dynamic visual identity was developed to reflect the expansive thinking and strategic perspective at the heart of the Media Business Course. Angular design elements were introduced to symbolise progress, adaptability, and forward thinking, qualities essential in today’s evolving media landscape.

A flexible, minimalist logo system ensures strong and consistent recognition across touchpoints, while a vibrant colour palette, balanced with monochrome tones, conveys confidence and energy. Built on a responsive grid system, the identity enables versatile and engaging layouts, allowing MBC to stand out visually and appeal to a wider, future-focused audience.